Who We Are

We are manufacturers. We are purchasers and installers. We are customer support experts.
We are industry veterans, and in all of our years spent working with insulated metal panels, we are all too familiar with long lead-times, missed deliveries, inconsistent product quality, and poor levels of customer engagement. We simply know we can do better and that you deserve better.

  • Conor Lowery, Founder

    Conor Lowery, Founder

    Conor Lowery was born and raised in the insulated panel manufacturing industry. Conor’s grandfather, Bill Lowery, Sr., was a pioneer in utilizing polyurethane technology in the manufacture of composite panels and would go on to cofound what is currently known as Metl- Span. Conor’s grandfather and father (Bill Lowery, Jr.) have founded and operated three insulated panel manufacturing companies going back to the 1970’s.

    Conor worked at All Weather Insulated Panels for nine years performing numerous roles in both operations and sales capacities. He served as the National Cold Storage Sales Manager from 2016- 2018. Before cofounding TrueCore, Conor joined SIS in 2018, serving as Vice President of Sales.

  • Sara Truhlar, Founder

    Sara Truhlar, Founder

    In 1992, Sara founded Interior Specialties, Inc., a distributor of FRP and other USDA- approved products in the greater Chicago area, selling to restaurant, cold storage and specialty contractors. In 1997, she purchased Southeast Insulators Supply (SIS), a now-38-year old manufacturer’s representative firm that has supplied insulated metal wall and roof panels, floor and roof insulation, cold storage/specialty doors, and sealants to the nation’s best low-temp industry contractors, where she and her team helped grow SIS from representing products in six (6) southeastern states to exclusive product representation in 37+ states.

    She prides herself and her companies on building authentic partnerships with customers and vendors and is known for instilling in her teams a desire to deliver best-in-class quality and service, while operating within a non- negotiable culture of honesty, integrity, and ethics.

  • Dean Soll, Founder

    Dean Soll, Founder

    Dean began his career in the cold storage construction industry in 1990 as a Project Manager with R-Cold, a California-based thermal contractor. In 1992, he joined Tri-Com Refrigeration serving as the VP of the Thermal Division, before founding SubZero Constructors in 1997 and co- founding Primus Builders in 1999. After exiting Primus in 2006 and selling SubZero to his employees via an ESOP in 2015, he moved into the material supply side of the industry by forming BlueLab, a manufacturer’s representative firm selling Dow/DuPont Styrofoam.

    In 2018, Dean became a founding partner of TrueCore. He has been a member of the International Association of Cold Storage Construction (now CEBA) since 1990, serving three consecutive terms as its President from 1995 – 1997.